When one medium is not enough: Media use and media multitasking among college students in Kuwait

The current study explored media use and media multitasking activities among college students in Kuwait based on the results of a cross-sectional survey (N=179). The study examined what types of media students in Kuwait use the most, with which media they multitask the most, and what multitasking pairs are the most common. It was also explored how media ownership, sensation seeking, and demographic characteristics affect media use and media multitasking of students in Kuwait. The study results indicated that students in Kuwait tend to multitask with electronic media the most. Among others, respondents tended to combine watching television with surfing the Web, using phone, eating, and socializing, as well as listening to music with surfing the Web, driving, and exercising. Media ownership, sensation seeking, gender, age, and socio-economic status predicted the use of different media and/or media multitasking behaviors. Study implications are discussed.